India's
life insurers face the prospect of growth faltering this fiscal - for
the first time since the opening up of the industry - as a combination
of regulatory restrictions and investor indifference to unit-linked
insurance products, or Ulip, hurt sales of what was once the industry's
best-selling product.
The slide in Ulip sales and a lack of pension products in the market have had an impact on the industry's total premium income, which has been negative year on year so far this financial year. "For the first time since the sector was opened up, the total (year-on-year) premium is negative," said SB Mathur, secretary general, Life Insurance Council. "Very few Ulip products are selling. People are looking for guarantees," he said, summing up the state of the industry and investors.
The rate of increase in renewal income has dropped from 10% to 4% this year. There has been a fall in the number of policies sold, too. While the industry had sold 4.8 crore (480 million) policies in 2010-11, it has been able to sell only 300 million so far this year.
With just two months to go for the financial year to end, insurers say it is unlikely that they will be able to match previous year's sales figure.
In 2010-11, the average premium on policies rose from about 5,000 to about 15,000. The total premium income was, therefore, positive even though there was a decline in the number of policies sold. The tide started changing for insurance companies from September 2010, as policyholders started opting for conventional policies, such as moneyback and traditional pension policies, due to a change in regulations that rendered Ulips unattractive.
Under the new rules from insurance regulator Irda, policyholders have to stay invested in a Ulip for five years, compared with three years earlier. The bearish sentiment in the stock markets has also hurt Ulips popularity, since they were unable to post decent returns, putting off investors.
The slide in Ulip sales and a lack of pension products in the market have had an impact on the industry's total premium income, which has been negative year on year so far this financial year. "For the first time since the sector was opened up, the total (year-on-year) premium is negative," said SB Mathur, secretary general, Life Insurance Council. "Very few Ulip products are selling. People are looking for guarantees," he said, summing up the state of the industry and investors.
The rate of increase in renewal income has dropped from 10% to 4% this year. There has been a fall in the number of policies sold, too. While the industry had sold 4.8 crore (480 million) policies in 2010-11, it has been able to sell only 300 million so far this year.
With just two months to go for the financial year to end, insurers say it is unlikely that they will be able to match previous year's sales figure.
In 2010-11, the average premium on policies rose from about 5,000 to about 15,000. The total premium income was, therefore, positive even though there was a decline in the number of policies sold. The tide started changing for insurance companies from September 2010, as policyholders started opting for conventional policies, such as moneyback and traditional pension policies, due to a change in regulations that rendered Ulips unattractive.
Under the new rules from insurance regulator Irda, policyholders have to stay invested in a Ulip for five years, compared with three years earlier. The bearish sentiment in the stock markets has also hurt Ulips popularity, since they were unable to post decent returns, putting off investors.
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